Justification: Steel up 20-23%
From: A.L.P. Lighting Components, Inc. [mailto:firstname.lastname@example.org]
Sent: Wednesday, February 16, 2011 4:03 PM
Subject: Price Increase Announcement
Dear Valued Customer,
The cost of raw materials has increased dramatically both in the USA and around the world (click here to read more). Steel, for example, has increased an estimated 20-23%. Unfortunately, this requires us to announce a price increase for certain products, effective on orders placed and invoiced on or after March 14, 2011. Also due to this volatility, we must terminate all active prices on wiring devices, effective immediately. In the future, prices for this category will be established on an as-quoted basis.
We understand that some customers may wish to build inventory prior to the price increase. Under those circumstances, we will work with you on an individual basis, factoring in both available material and production capacity.