Synergy Electrical Sales Launches Interactive App for Customers and Vendors at 2017 LIGHTFAIR® International


May 5, 2017, Philadelphia, PA – Synergy Electrical Sales, a leading Manufacturer’s Representative Agency who covers the eastern Pennsylvania, southern New Jersey, and Delaware markets, is excited to announce the launch of a customized, interactive event app focused on enriching the 2017 LIGHTFAIR® International experience for their vendors, channel partners, and the design community.

“We’ve attended LFI as a team over the years and we always spend a few months preparing.  Our preparation typically involves gathering information on events, gathering information from our vendors on anticipated new product launches and marketing that information back to our design & channel community to ensure we’ve fully embraced the opportunity this show presents to our company and participating vendors,” explained Hagen Denton, Principal and head of Synergy’s Lighting and Controls Solutions group.

“This year we’ve taken a more innovative approach by introducing an app that we hope will help induce more traffic to the show and potentially our sponsored vendors that we represent,” Denton added. “The technology is very simple and FUN!  We partnered with a company called CrowdJoy to create an interactive experience. CrowdJoy develops custom, event-based apps that have been used with resounding success across many industries. CrowdJoy is placing beacons in each of our vendor booths and we’ve created a scavenger hunt for our customer base.  When a designer/customer enters one of our 12 booths, the beacon triggers a question on their mobile device and they can find the answer by engaging with an expert within the booth.  If they answer the question correctly, they score points, are rewarded, and move onto the next booth.” 

“We hope that this adds excitement to the tradeshow experience for our customers, helps drive even more traffic to our participating vendors, and rewards our design community for their mind-share during this event.  We are confident that this innovative approach this year will help us further connect to our customers and help differentiate our organization,” Denton concluded.

The Synergy app can be downloaded from

About CrowdJoy

CrowdJoy is helping event organizers of all sizes boost sponsorship revenue while turning their attendees into loyal fans. CrowdJoy has taken decades of combined expertise in the field of event logistics to create the world’s best event management and brand sponsorship platform.  The free mobile app provides event-goers with the tools to easily navigate, participate, and enjoy, while the admin tools allow organizers to quickly engage their captive audience year-round. For brands, CrowdJoy offers a low-risk, high-reward revenue stream through an innovative cost-per-visit sponsorship model that is the first of its kind.

About Synergy Electrical Sales

Synergy Electrical Sales is pleased to provide specification/design support and project management within the Eastern PA, Southern New Jersey, and Delaware marketplaces. Synergy’s success has been fueled by the team’s combined professional expertise, including more than 60 years of total light management experience with lighting products and solutions. Synergy is committed to long-term vendor support and they pride themselves on a line card of best-in-class manufacturers.



Synergy Electrical Sales
95 Canal Road
Penn Warner Industrial Park
Fairless Hills, PA 19030
Tel: 800-220-5691