Pathway Lighting Announces New Vice President of Sales & Marketing

Pathway Lighting Announces New Vice President of Sales & Marketing


OLD SAYBROOK, CONN., August 18, 2017 -- Pathway Lighting, Inc. is proud to announce Kenton Baker as the company’s Vice President of Sales and Marketing. Kent has been working in the engineering department as the Technical Service Manager since January 2014. In this role, he worked on technical application and warranty solutions with the company’s manufacturer representatives, distributors, contractors, and engineers across the country.

Kent came to Pathway Lighting with more than 30 years of sales and marketing experience. He learned lighting and control sales, and specification work from both Sylvania and GE. After receiving an MBA from University of Rhode Island, Kent held the following positions:

• Product Manager, National Accounts Manager, and Channel Marketing Manager – Square D Company
• Director, Sales and Marketing Projects Division – Thomas & Betts
• Eastern Region Sales Manager – Philips Lighting Electronics

Kent will be responsible for sales team leadership, channel development and will be contributing to the development and implementation of Pathway’s marketing and business strategies.
Executive VP/COO Larry DeFrancesco stated, “We are very excited to welcome Kent to his new role with Pathway Lighting. Kent’s experience in managing sales teams, creating customer incentive programs and generating revenue is core to the strategic direction of Pathway. He will be focused on improving communication with and support of the sales team by coordinating and implementing a unified approach to sales and marketing.”

Pathway Lighting plans to expand their share in the marketing with innovative new products, customer-focused marketing programs and sales strategy implementation. Kent will continue to support Pathway’s commitment to customer service, as he did in his previous role.

Founded in 1990, Pathway Lighting is an innovative designer and manufacturer of specification grade LED luminaires -- from downlights to wall washers, adjustable accents to decorative pendants, and emergency to egress fixtures -- for the commercial and institutional markets in North America. Their wide range of products can support the lighting requirements of a single space or the entire project. As an independently owned lighting manufacturer, the company is able to provide responsive technical support, and welcomes their customers’ requests for fixture modifications and custom products. For more information, visit us at www.pathwaylighting.com