Marketing Communications Manager – Simkar Corporation

Summary:  This position is responsible for planning, developing, implementing, and overseeing all external and internal communications for a premier Commercial, Industrial and Residential lighting product manufacturing facility.

Essential Job Duties and Responsibilities:

The functions of this position will vary but basic functions will include:

  • Develop messaging and positioning that clearly and compellingly tells the story of Simkar, our products and our brand.
  • Create, implement and measure the impact of integrated marketing communications plans leveraging all marketing channels - advertising, public relations, digital / social media, newsletters and presentations.
  • Collaborate with the marketing, engineering and product management teams to conceptualize and develop copy and marketing content for various promotional campaigns and product launches.
  • Oversee execution of press releases, email marketing campaigns and advertisements that promote products, advertise promotions and highlight company and industry news.
  • Guide and support management in marketing planning and public relations strategies to ensure alignment with objectives.
  • Keep up-to-date with best practices and standards in the digital marketing industry.
  • Create, review, approve, and revise copy.
  • Drive internal campaigns around key business milestones and initiatives; craft informative and compelling internal messages, organizational announcements, scripts and talking points.
  • Assist in the development and maintenance of Simkar’s website and web presence.

Competency:

  • Excellent communication skills, written and verbal with the ability to understand technical information, be concise, and capture interest.
  • Experience in a manufacturing environment preferred.
  • Experience interacting with executive management.
  • Knowledgeable on current communications trends and content marketing trends and practices.
  • A track record of developing business-to-business as well as business-to-customer marketing communication strategies, plans, messaging, etc.
  • Proven skill in using digital/social media to connect with stakeholders through compelling messages and stories.
  • Curious and genuinely interested in learning the business to enhance communications and create new messaging platforms for the brand.
  • Experience building and managing communications budgets.
  • Experience in publication and ad placement.

Education and Experience:

  • Bachelor’s degree in English, Journalism, Marketing or Communications.
  • Experience: 5-10 years of related experience; or equivalent combination of education and experience

Compensation:

  • Simkar offers a very competitive base salary and bonus structure.

Contact:

  • Interested candidates should send an updated resume to akrzymowski@simkar.com

EOE