Digital Marketing Specialist
As a proud advocate for manufacturing in the U.S.A., Kenall has become a champion in developing advanced lighting solutions, systems and controls for high abuse, transportation, security detention, and sealed enclosure for healthcare, cleanroom, containment and food processing environments.
As a key contributor to the success of the marketing department, the Digital Marketing Specialist is responsible for the execution of digital marketing communications that support Kenall’s brand identity and awareness, online presence, product launches and updates, thought leadership and all other strategic marketing initiatives.
RESPONSIBILITIES
- Write code using best practices across a variety of digital marketing platforms
- Create digital marketing communications and distribute to Kenall customers
- Integrate data from a variety of sources into the CRM system and mine it to optimize Kenall marketing campaigns
- Gather and define requirements and specifications for digital marketing projects
- Create and maintain appropriate metrics to assess the success of all digital marketing campaigns
- Maintain, expand and scale company website(s)
- Stay abreast of emerging technologies and digital tools, identifying initiatives that support and strengthen Kenall’s digital marketing strategies
QUALIFICATIONS
- Bachelor degree preferred; willing to consider web design or web development certifications
- 2-3 years of relevant digital experience
- Ability to maintain, expand and scale company website(s)
- Experience with HTML and CSS
- Ability to code using responsive design
- Skilled in digital design and layout
- Experience with Photoshop
- Working knowledge of CRM systems; MS Dynamics strongly preferred
- Basic knowledge of technical, on-page SEO
- CMS (Titan) experience a plus
- Familiarity with Adobe Creative Suite a plus
- ‘Big Data’ knowledge a plus
- Jquery and Javascript development a plus
- Ability to manage multiple projects simultaneously and under tight deadlines
- Strong communicator, creative problem solver and ability to work in a team environment
Committed to advancing the state of lighting, Kenall is an established organization with a proven track record of excellence and great corporate culture. If you share our drive, professionalism and enthusiastic spirit and would like to be a part of a growing organization, we would like to hear from you.
Apply on line at https://goo.gl/pZ9T7Z or check out our website at www.kenall.com