Channel Marketing Manager, Electrical Distribution--Cree Lighting

Cree Lighting - Channel Marketing Manager, Electrical Distribution

It’s What’s Inside That Matters

Cree is showing the world what is possible when market leading LED products, technology and engineering innovation are combined. We are a premier innovator and manufacturer of semiconductors that enhance the value of solid-state lighting, power and communications products by significantly increasing their energy performance and efficiency.

Not only is Cree at the forefront of the sustainable energy movement, but we are committed to leading the market and showing the industry what’s possible with our technology. We are the innovators, the pioneers, the dreamers. We do not accept the status quo. At Cree we know that what matters is what’s inside, because our people are what define us; acting alone, working together and leading others. 

We currently have an opening for a Channel Marketing Manager with our LED Lighting business unit, located in Durham, NC. If you’re an experienced marketing professional now is your chance to join the LED Lighting Revolution.

Essential Duties, Responsibilities and Competencies

Position is the primary contact to develop marketing strategy and tactics within the Distribution Channel. Position reports to Director of Channel Marketing. The Distribution Sales team will be the primary customer. Position will require close collaboration with all members of the Cree Lighting team (Durham and Racine), marketing, product development, and customer service, while maintaining a relationship with; management/engineering personnel, applications personnel, production and manufacturing staff. Primary contact for 3rd party support firms; Creative, Printing, Marketing reporting, promotional support.

  • Develops marketing collateral to support Contractor and Distribution customers.
  • Promotional flyers
  • Customer Web (e-commerce) content
  • Coordinate and development with customers for catalogs and brochures
    • Plans and Coordinates meeting-specific marketing materials, booths, show specials, pre and post marketing communications
      • NAEDs, NECA, Graybar, Crescent and Gexpro National...
      • Attends key Distributor Meetings, Training meetings and Corporate VIP Meetings, Training Webinars
  • Integrates with the Cree marketing team to execute NPI roll-outs in accordance with Distributor specific guidelines and policies
  • Consults on all Cree marketing actions facing the Distribution Channel
  • Responsible for projects to support Distribution customers’ marketing departments initiatives such as catalogs, website content, help with marketing funds and co-op, tracking planning meeting actions and results, creating communications to the field
  • Attends planning sessions, and national meetings
  • Supports marketing initiatives for the Segment Teams (Healthcare, Government, Street lighting, Rebate Team)
  • Develops POP Marketing collateral and displays
  • Develops metrics and analyzes campaign/promotion/product introduction
  • Collects and analyzes market data to impact resource allocation: Penetration, VOC, Available market


  • Undergraduate degree or relevant experience in Marketing, Business, or Economics
  • 3-5 years in technical Electrical Distribution Channel support to the “field”,
    • Advanced skills in Microsoft Office (Excel, PowerPoint, Access, and Word) and general PC based applications.
    • Strong communication skills ---verbal, written, presentation and interpersonal
    • Strong leadership skills, ability to influence on-site and remote teams
    • Highly analytical and organized
    • Ability to multi-task, prioritize tasks, make critical decisions, work independently as well as in a team environment
    • Self-motivated with strong drive to achieve
    • Willingness to travel (25%)


  • 10+ years in Electrical Distribution Channel support role,
  • Experience with:
    • Marketing business-to-business technology products
    • Presenting to various levels and sizes of audiences
  • Lighting or High Tech industry marketing experience


  1. Please visit our website to submit a resume for consideration –
  2. Click the Job Listings Tab, then select the link to Job Opportunities
  3. Then search the job title or job # in the “Current Job Opportunities” window.
  4. Channel Marketing Manager, Electrical Distribution - #952063