LOS ANGELES, CA, AUGUST 1, 2013 – Lighting industry maverick Jack Zukerman today announced the debut of LightForms, LLC, an architectural lighting innovator that combines the talents of some of the best minds in the industry.
“We’re out to revolutionize the industry yet again! With the advent of LED, the time is right to create new and exciting products with custom capabilities that will truly meet the needs of lighting designers,” Zukerman said.
LightForms, LLC is the brainchild of seasoned industry pros who’ve assembled as one uniquely accomplished team. Jack Zukerman lends his vast lighting industry experience, innovations, and insights as LightForms CEO. Loren Kessel brings two decades of national account experience and a successful track record of establishing a strong marketing presence and generating record-setting sales to his role as LightForms President. “Partnering with Forma Lighting of Milan and Hong Kong, LightForms is well positioned to satisfy the requirements of retailers worldwide,” said Kessel. “Our product offering is architectural in nature and European in style. We’re excited to get back to the roots of great lighting, where modification and customization is inherent in product design.”
Scott Hershman and Justin Weaver also join LightForms executive team. An award-winning architectural lighting designer and an associate professor of Luminaire Design at Parsons the New School of Design, Hershman offered his take on the new company. “LightForms is unique in today’s lighting market because it offers a platform for designers to push the boundaries of what’s possible. We look forward to advancing innovative solutions for the specifier community.” Justin Weaver, LightForms' Vice President of Engineering has proven himself as an innovator with a wealth of experience in the industry. His expertise in lighting technology will serve LightForms well.
LightForms, LLC designs and manufactures architectural lighting for commercial, hospitality, and high-end residential applications. For more information, visit www.lightformsllc.com.