Remarkable Price Drop. Switch Launches 60-A Equivalent as low as $11.99; with Some Rebates as low as $3.99

Editor's Note:  Switch Bulbs Previously sold for $49 at Batteries Plus.

HARTLAND, Wis., Jan. 2, 2014 /PRNewswire/ -- Batteries Plus Bulbs®, the nation's largest and fastest growing battery and light bulb franchise, today announced the availability of the SWITCH infinia(TM) LED light bulb in more than 550 stores nationwide and Puerto Rico. In conjunction with the Energy Independence and Security Act (EISA) incandescent phase out, the award-winning and top-performing LED bulb is now available in 40-watt and 60 watt-equivalents, with retail pricing for the 60We as low as $11.99--a competitive price point for a premium LED light bulb.

The SWITCH infinia bulb can be used in any fixture at any orientation, both indoors and out. The bulb also offers the same light distribution and quality as an incandescent bulb, while using up to 85 percent less energy in an extended lifetime, providing the ideal alternative for customers switching from a traditional incandescent. Additionally, SWITCH infinia is ENERGY STAR(®) certified, which can reduce prices to as low as $3.99 or less in markets with utility rebates. SWITCH infinia is also now backed with a lifetime residential and three-year commercial warranty.

"We are thrilled to work with SWITCH Lighting to provide our customers with a more energy efficient alternative," said Russ Reynolds, CEO, Batteries Plus Bulbs. "With the phase out underway, it is imperative to deliver a superior LED solution. Through our high level of expertise and service, we are able to help educate customers and provide them the best product for their lighting needs." 

As part of the Batteries Plus Bulbs and SWITCH Lighting partnership, the retail stores will serve as the first national seller of the SWITCH infinia bulb. In addition, Batteries Plus Bulbs offers an assisted sales environment to educate consumers about the many energy efficient and money-saving lighting options available to them. 

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Batteries Plus Bulbs is the nation's first, largest and fastest growing battery and light bulb franchise with more than 600 locations nationwide and in Puerto Rico. Batteries Plus Bulbs is owned by Roark Capital Group, an Atlanta-based private equity firm. Roark's current franchise portfolio includes companies such as: Massage Envy, Carvel Ice Cream, Cinnabon, Schlotzsky's, Moe's Southwest Grill, Seattle's Best Coffee International, McAlister's Deli, FASTSIGNS, Arby's, Primrose Schools, Wingstop, Pet Valu and Auntie Anne's. With access to more than 45,000 types of batteries, light bulbs and accessories, Batteries Plus Bulbs has the widest selection of battery and light bulb products available and offers unmatched service to retail and business consumers at the national and local levels. Batteries Plus Bulbs continues its reign as the undisputed leader in the expanding $30.7 billion U.S. battery replacement market and in the rapidly growing U.S. light bulb replacement market estimated at $17 billion*. To learn more about our exciting franchise opportunities please for more information.  *Freedonia Research Study

About SWITCH Lighting(TM) 

SWITCH Lighting(TM) is dedicated to innovative design and technologies that create cost-effective, long-lasting, energy-efficient LED lighting solutions for consumers and businesses. SWITCH Lighting is backed by VantagePoint Capital Partners. The company is privately held (incorporated as Switch Bulb Company, Inc.) and headquartered in San Jose, California. For the latest information about SWITCH Lighting and SWITCH products, please visit Follow us on Twitter at: or like us on Facebook at:

SOURCE  Batteries Plus Bulbs