Evolucia (ILED) Names New Executive VP; Stock Trades at 3 cents on OTCBB

SARASOTA, Fla., Sept. 17, 2012 /PRNewswire/ -- Evolucia Inc. (OTC Bulletin Board: ILED) announces today the appointment of Charles B. Rockwood as the company's Executive Vice President and Chief Financial Officer.  Rockwood brings 25 years of financial and operational experience to Evolucia, with a specialized background in public and regulated environments.

During his 25 year career, Rockwood has held CFO, COO and CEO positions with responsibilities that include financial management, mergers and acquisitions, business development, fulfillment and legal and compliance.  Rockwood has had direct responsibility for up to $125 million in revenues and 500 employees. He has held executive management positions at companies including Academic Press, Ocwen Technology Xchange, Data Warehouse, and Kesselring Holding Corporation.  Most recently, Rockwood was the Chief Financial Officer at Green Jets Incorporated.


Rockwood's extensive experience in managing growth will be critical to Evolucia as the company expands operations to meet increased demand for its Aimed Optics™ LED lighting product lines.  Rockwood will be responsible for all aspects of financial management and will oversee the company's reporting, strategic financial planning and budgeting activities.  He will also be responsible for ensuring the company meets its growth objectives in the most cost-effective way through the implementation of financial and operational controls and the execution of the financial roadmap.  In addition, Rockwood will evaluate potential mergers and acquisitions and oversee treasury and risk management.

"Charles' appointment is another key building block in our development as a serious player in the rapidly growing LED lighting market.  Over the next 90 days, we will launch our next generation LED lighting fixtures, and begin fulfilling major orders to both domestic and international customers. Charles' first responsibility is to design the financial roadmap for the next 24 months of growth, and to implement any needed processes and controls that coincide with the execution of that roadmap," said Evolucia CEO, Mel Interiano.

Rockwood holds a Bachelor of Science in Business Administration with a concentration in Accounting from the Sawyer School of Management at Suffolk University, Boston, MA. He is a Six Sigma Champion and is an inactive CPA.

"The growth potential for Evolucia is incredibly exciting," said Rockwood.  "There is a tremendous opportunity here, and I am happy to join the executive team and look forward to working with the entire Evolucia team in growing the company in an efficient and disciplined manner."