As Amazon Gains in our Industry, Deco Lighting Creates a Company to Fight

Over the past year, your humble editor has heard of preliminary plans from Deco Lighting Co-founders Sam Sinai and Ben Pouladian to take on Amazon. Today we read a Forbes article which says they have launched a new company, SupplyHub, to go head-to-head with Amazon Business.

We spoke to Sam this morning and he explained that their model capitalizes on the anti-Amazon sentiment in the business world, while providing tools for electrical distributors to take share back from Amazon.

Read the article here.

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