December 8, 2009

PHILIPS NAMES ZIA EFTEKHAR CEO OF PROFESSIONAL LUMINAIRES BUSINESS FOR NORTH AMERICA

BURLINGTON, MA – Royal Philips Electronics announced today that Zia Eftekhar has been appointed Chief Executive Officer of Philips Professional Luminaires North America, effective January 1, 2010. Eftekhar will succeed Kaj den Daas, a 33 year veteran of Philips Lighting, who will continue as Chairman of Philips Lighting North America and concentrate particularly on supporting the company’s legislative activities and participation in industry associations such as the National Electrical Manufacturers Association and the National Association of Electrical Distributors.

Eftekhar is a highly respected 40 year veteran of the lighting industry and currently CEO of the Philips Lightolier Group, the single largest business within Philips Professional Luminaires. Since 1992 he has been the president of Lightolier and a Director of The Genlyte Group, the publicly traded parent of Lightolier acquired by Philips in 2008. Eftekhar played a crucial role in the integration of the Genlyte businesses into Philips, and in his new role he will lead the drive to further grow Philips’ leadership position in professional lighting systems and solutions in North America.

Under Eftekhar’s leadership, Philips Lightolier has evolved to reflect the needs of its customers. By introducing new business services such as the Energy Services Group, and meaningful technological innovations that reflect the demand for energy efficient lighting, Eftekhar has continued to keep Lightolier at the forefront of professional lighting solutions. It is a challenge he now welcomes on a larger scale.

“I am honored to lead the Professional Luminaires business in North America, as we redefine what is possible in our industry. With our talented team and our steadfast commitment to enhance people’s lives through light, we will continue to innovate around our customers’ needs and grow our leadership position.” said Eftekhar.

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified Health and Well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs more than 118,000 employees in more than 60 countries worldwide. With sales of $38 billion in 2008, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.